Over 400 million Indians have no access to insurance. Covernow bridges that gap through purpose-built products, API-first technology, and deep-rooted partnerships with MFIs, NBFCs, and digital lending platforms.
We design and distribute insurance across four core verticals — each engineered for affordability, simplicity, and seamless embedding into existing financial relationships.
Term life, credit life, and loan protection plans that safeguard families from financial devastation. Designed for the informal economy — affordable premiums, straightforward claims, and group cover structures that scale through MFI and NBFC channels.
Hospitalization cash benefit (HospiCash), critical illness cover, and micro-health plans built for daily wage earners and low-income households. A single hospitalization without cover can erase years of savings — we make sure it doesn't.
Third-party liability, own damage, and comprehensive motor covers distributed via partner networks. Two-wheeler and four-wheeler policies embedded at loan origination for vehicle finance customers — instant issuance, paperless KYC, cashless claims network.
Personal accident cover, income replacement plans, and bundled protection suites. These plans sit at the intersection of insurance and social security — filling the gaps that neither government schemes nor traditional insurance reach, embedded into partner journeys invisibly.
We do not build direct-to-consumer channels. We go deeper — embedding insurance into the financial relationships that already serve the underserved.
We onboard MFIs, NBFCs, cooperatives, and digital lending platforms as distribution partners. Our API stack connects seamlessly into their loan origination systems, apps, and field agent workflows — making insurance issuance a natural step in their existing customer journey, not an interruption.
For each partner segment, we co-design the right product stack. A rural MFI borrower needs credit life. An urban NBFC customer needs HospiCash. A vehicle loan customer needs motor cover. Premiums are calibrated to income levels. Benefit structures are kept simple. Claims are designed for first-time claimants.
Urban customers get instant digital issuance. Rural customers are served through partner field agents backed by our digital platform. Every policy is issued electronically, every claim is tracked digitally — but the human touch stays intact where it matters most.
Renewal nudges, claim follow-ups, and upsell triggers are built into the platform. Our goal is a customer who stays covered year after year — not a one-time transaction. Partner performance dashboards give real-time visibility into activation rates, premium volumes, and claims.
"Making insurance simple, accessible and affordable — one underserved community at a time."
The team at Covernow has sat at every seat at the table — insurer, reinsurer, broker, technology platform. We have seen the same failure repeat itself across decades.
Read our full storyIf your institution already serves low-income or middle-income Indians — through credit, savings, or payments — Covernow can help you with contextual products, pricing, underwriting support, claims management and compliance.
Microfinance institutions with rural borrower bases
Lending platforms & vehicle finance companies
Digital lending & payment apps seeking embedded insurance
Cooperative banks & credit societies in Tier 2/3 markets
We handle the regulatory complexity, product structuring, insurer relationships, and claims management.
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